Welcome to Alex-filtered news, the first edition of a new feature I hope to write on a (semi-) regular basis. This is mainly for my friends and MBA colleagues who are interested in social media news but aren’t nerdy enough to read it as much as I do. So here’s a recap of the stories I found to be of interest this week – enjoy.
Michael Jackson’s death breaks the internet
You probably heard about the passing of the King of Pop this week. And when you heard the news, you probably rushed straight to Twitter or Google to verify the rumours, right? So did the rest of the world.
You shouldn’t be surprised to hear, then, that Michael Jackson’s death sparked a sudden and unheard-of rush of traffic to social media and news sites on Thursday evening According to Mashable, MJ-related topics accounted for over 30% of Tweets at his Thursday night peak. Twitter’s server went down a few times, unable to handle the overwhelming volume.
But Twitter wasn’t the only site brought down by MJ’s death, as the LA Times’ breaking update over Jackson’s coma caused a rush of traffic that crashed their own server as well. Even Google struggled to deal with the flash traffic amid all the “MJ dead?” searches, which was so sudden and heavy that their news section interpreted the rush as an automated attack.
We’ve seen a lot of buzz over Iran’s Twitter-takeover recently, but it seems that even in this medium pop culture dominates all.
Mobile video about to hit a tipping point
With the launch of the iPhone 3G, Mashable is predicting that mobile video is finally hitting its tipping point. Mobile photos, they write, have already become pervasive because so many phones come with basic cameras. Now, we’re increasingly seeing mobile devices able to capture video, and with integration to YouTube, Twitter and Facebook, it only makes sense that instantaneous video uploads will soon become the norm.
I blogged previously about YouTube bleeding cash, theorizing that an increase in videos on their servers only raises costs (bandwidth and other server expenses) without adding revenue (most videos have little value to advertisers). Sounds odd, right? For most businesses, a huge boost to services would mean revenue increases. In this case, however, it just raises costs, allowing YouTube to lose even more money.
Instead of growing revenue streams, YouTube has found a business model that turns increased usage into cost streams. Google might want to turn that around at some point.
One month in, how is Bing doing?
In case you missed it, Microsoft launched their search engine, Bing, on May 30th. Since then, they’ve been on a complete marketing blitz; Advertising Age reported that Microsoft is spending $80-100 million on the launch campaign (significantly more than the $25 million that Google spend on total advertising last year).
So how have they done? A recent TechCrunch blog reported on a focus group study(*small sample size warning) demonstrating strong preference for Bing. Mashable, on June 17th, reported some early numbers that showed healthy growth for the new search engine (about 16% of daily searcher penetration).
Realistically, it’s far too early to judge Bing’s success. Stealing some market share from Google in their first month is impressive, sure, but it’s hard to tell whether these users will permanently switch over to Bing. It seems to be close to on par with Google in terms of search result relevancy, at least based on my visits so far. This is impressive, and bodes well for Microsoft, but they still face an uphill battle. Google’s brand is a force to be reckoned with, and getting users to switch from the engine they’ve used exclusively for years will be one hell of a challenge.
Acclaimed author Chris Anderson busted for plagiarism
As a former TA who lost his mind trying to teach citation to first-year students, I found this story to be of particular interest. Earlier this week, Chris Anderson, best-selling author of The Long Tail, editor of Wired magazine and superstar in the Web2.0-nerd community was exposed for plagiarizing sections of his forthcoming book, Free!.
The story first broke in the Virgina Quarterly Review, with examples given on this edrants.com blog. There’s four examples here that show, more than anything, extreme laziness on the part of Anderson. Many authors repurpose from other sources, but the mere changing of a few words, without proper citation of original sources, is inexcusable. Check for yourself.
For what it’s worth, Anderson provided a written defence on his own blog site, explaining that his team couldn’t agree on a citation format for Wikipedia articles and promising to correct the errors in upcoming versions. The explanation is lacking, as Anderson doesn’t answer all of the accusations. If you want some fun reading, visit VQR Online to view Anderson’s comments, where he provides an angry defence, even launching a personal attack against one of his accusors.
University students, rejoice: You aren’t the only ones making innapropriate use of Wikipedia and failing to cite your sources.
Study finds CEOs largely disconnected from social media (and in effect, their customers)
I came across this article from Reuters on Thursday and was left shaking my head. There isn’t a single Fortune 100 CEO blogging, only 2 have Twitter accounts and only 13 have a LinkedIn account. To quote the article, “It’s shocking that the top CEOs can appear to be so disconnected from the way their own customers are communicating. They’re giving the impression that they’re disconnected, disengaged and disinterested,” said Sharon Barclay, editor at UberCEO.com who runs executive PR firm Blue Trumpet Group.
Something’s gotta give. Will the companies get with it, or will we see a major changing of the guard over the next few years?
Optimism for Toronto sports fans?
Time for a Toronto-based sports tidbit. After getting drafted by the Raptors Thursday night, DeMar DeRozan (@DeMar_DeRozan) tweeted “Toronto here I come. Air Canadas back.” As Raps fans know, AC was Vince Carter’s nickname back when he ruled our sports community. Maybe passing on the nickname to a new star will help wash away the still-present bitterness felt towards VC… naw, probably not.
And how about them Jays? They lose all 5 starting pitchers to the DL, suffer through a 9-game losing streak and they finish off June only 1.5 games out of the playoffs? Wow.
Funniest video I found this week
From The Onion, “Nation’s Girlfriends Unveil New Economic Plan”. 3 minutes or so in length, and I’ll go ahead and call it a “must-watch”. No more elaboration needed, just trust me, it’s hilarious.
Must-read film review
I tend to be a bit of a film snob, and absolutely hate bad movies, regardless of genre. Although I haven’t seen it, I’ve been told that Transformers 2 is terrible, so the only pleasure I’ll get from it is probably the humour I can pull out of scathing reviews. Thankfully, Peter Bradshaw at the Guardian has given me just that, calling Transformers: Revenge of the Fallen “at once loud and boring, like watching paint dry while getting hit over the head with a frying pan.”
Best read on the Web this week
In an exerpt from his upcoming book, Say Everything: How Blogging Began, What it’s Becoming and Why it Matters, Scott Rosenberg details the history of journalists versus bloggers. Rosenberg gives us the history of blogging within the context of journalism, detailing the adversarial relationship that developed between the two, and how blogging has completely disrupted the journalism industry.
Sit down for 20 minutes and give this your attention, it’s well worth it.
That’s all for now.
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