Coolest iPhone app, ever? Augmented reality for subway stations

I’m a Blackberry guy myself, and given that I was just hired at RIM (starting in the fall), that’s unlikely to change.  That said, I just came across a video demonstrating a new iPhone app that merits sharing.  Augmented reality has been, thus far, a largely untapped well of potential for mobiles.  For both the public and private sectors, this represents a whole new level of interactivity and location-based services waiting to take off.

Check out this video (originally posted on Popular Science) and see what I mean:

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